Cloud accounting may not a good accountant make

My golf clubs are more than twenty years old.

I love playing golf but I’m not very good at it. If I go for lessons and play more frequently then I get better.

Training and experience help but simply buying a new set of golf clubs, embracing twenty-first century technology, would make next to no difference.

Back at the day job and the hype just won’t die down. This cloud accounting software, that app, #cloudaccountantsareus, if you’re not digital you’re not doing it right!

No Luddite, me, I get the benefits of adopting some of the new technology, we’ve been paper-free and operating 100% in the cloud since 2014, but I also see “the cloud” as a cloak to hide behind.

Accountants may say “we’re great accountants because we use this tech and that tech.”

Software providers may say “the accountants that use our tech are the enlightened great and the good and who wouldn’t want an accountant like that?”

Reality check – just because they use new technology doesn’t mean the accountant is any good.

We’ve seen too many examples of accountants making a virtue of being in the cloud but not actually delivering a useful service to their clients.


So if you’re running a business and you’re wondering if and how this hype in the accounting world can make a difference to your bottom line, peace of mind and prospects of growth, the answer is almost certainly YES.

But make sure the accountant knows what they’re doing because the best golfers don’t have to use the latest clubs, but they do need to know how to play golf.




Sales | Margins | Profit | Cashflow


Leave a comment